Understanding people's shifting mindsets and sentiment with inclusion, agility and scale
Since the start of COVID, we have been monitoring how people feel about the impact of COVID on everyday life and why their mindsets and behaviors may be shifting. Harvesting and analyzing open-source digital discussions happening everywhere using our proprietary A.I. powered tech we can discover patterns in sentiment and insights that are authentic and without researched bias or the limitations of a survey or poll.
ABOUT THE IMPACTmeter
The Culturintel COVID-19 People IMPACTmeter brings real-time and agile insights to understand the impact of COVID-19 on people’s mindsets, attitudes, and everyday lives.
Our analysis is not based on a panel or social listening but is informed by the real-time harvesting of millions of organic discussions, across all destinations available.
In today’s confined "new reality" Culturintel is disrupting how decision-makers can better understand their customers, workforce, and communities today, and keep a pulse on their evolving behaviors and mindset as we face a "new normal." During COVID-19 we have applied our algorithm to help inform behavioral insights and shifts in needs for healthcare, mental health, finances, and more.
ACCESS OUR SENTIMETER REPORTS
Click below to access reports that evaluate people's insights and shifting sentiment drivers
Our novel approach goes beyond tracking a keyword or doing social listening. We harvest discussions across all destinations available; well beyond social, to discover patterns in the context of discussions about the adoption or perception of the COVID-19 vaccine. Segments are self-identified by the user sharing, representing a vast and diverse data set as follows:
Hispanics ---------------------- 253K
Black Americans ---------- 436K
American Indians --------- 56K
Men ----------------------------- 987K
Women ------------------------ 840K
Millennials ------------------- 262K
Boomers ---------------------- 198K
WEARING A FACE COVER:
Masks vs. Gaiters
As suggested by the CDC, the use of a cloth face cover is important to help slow the spread of COVID-19. However, compliance remains a concern, particularly among younger generations and men. Understanding people’s behavioral drivers and the factors discouraging usage provide important insights to better inform and influence the general public. See what 12.5 million digital discussions reveal about Americans usage and sentiment drivers and barriers across genders and generations.
Since March 23, 2020, we have harvested over 100 million data points available for analysis representing relevant discussions organically shared by people in the U.S. about the impact of COVID-19 on their everyday lives.
PERSONALIZED INSIGHT AT SCALE (N)
AREAS OF PEOPLE-IMPACT ANALYZED
Gen X= 9,384,018
Gen Z= 10,637,374
An award-winning methodology tech-enabling and disrupting how market research is done with agility, personalization, and global scale.
CulturIntel's proprietary algorithm uses an advanced software platform to mine and structure unstructured, qualitative data for insight, and cultural intelligence. The CulturIntel big data and AI suite of NLP and text analytics tools, scrapes and analyzes all available conversations online wherever they are occurring and examines who is talking, where users are talking, and what and why they are talking about.
The data collections occur across various sites where relevant discussions are taking place, such as message boards, topical sites, blogs, social networks, content sharing, and comments; any place where people volunteer their unsolicited, authentic and unﬁltered comments, and opinions, going well beyond social media sources or simple hashtag or keyword tracking. What makes CulturIntel unique is its ability to use AI to turn organic digital discussions and patterns discovered in the digital voice of the people into behavioral insights to understand people's mindsets, sentiment drivers and motivations across diverse segments (genders, ethnicities, generations, among others) and geographies, globally.
The methodology has been published in collaboration with researchers at Harvard Medical School, The Harvard Kennedy School, The Cleveland Clinic, presented at the United Nations, acknowledged by Forbes, Fox News, CNN, the World Economic Forum and has received many industry awards as a top innovator disrupting the market research industry.